Matching Pairs

The Matching Pair game is based on the Memory Game concept but introduces a twist: instead of matching identical cards, players must match two related images.

This allows you to create more engaging and meaningful experiences by linking visuals together (e.g. product + usage, question + answer, before + after).

🧩 Game structure

You can create multiple levels, each containing a grid of cards.

Each level can include up to 8 cards (i.e. 4 pairs).

For the best user experience, we recommend using 2, 6, or 8 cards.

🃏 Cards (Pairs)

Each card is part of a pair of two different images.

Card #1 (and each card after)

For each pair, you need to define:

• Image 1
• Image 2

These two images will form a match. Players will need to find and pair them together on the grid.

The more pairs you add, the more challenging your game becomes.

💬 Enable related pop-up content

You can enable related pop-up content for each pair.

Once a player successfully matches the two images, a pop-up can appear with additional information.

This pop-up can include:

• Title
• Media (image)
• Description

This is ideal for:

• Highlighting a product and its benefits
• Explaining a concept after a correct match
• Providing educational or promotional content

➕ Add a card (pair)

Add up to 8 cards (pairs) per level to customise your experience.

🖼️ Cards’ back picture

This is the image displayed on all cards before they are revealed.

You can customise it to match your branding or campaign design.

🎮 Add a level

You can create multiple levels to increase difficulty or structure your experience in stages.

Each level can have:

• A different number of pairs
• Different images
• A different cards’ back design

💡 Tips

• Use visually distinct but clearly related images to avoid confusion
• Keep pairs intuitive (e.g. product + logo, ingredient + final product)
• Use pop-ups to reinforce your message or add value after each match

The Matching Pair format is perfect for storytelling, education, and product discovery while keeping the gameplay simple and engaging.

Updated on: 17/04/2026