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# Engagement rate benchmarks for internal gamification projects

For a company with 1,000 employees, here are benchmarks to evaluate your engagement rate during an internal communications gamification campaign.

### What does engagement rate mean?

Engagement rate in this context is the percentage of employees who actively participate in a project’s activities, such as completing experiences, earning points, or rewards.

### Industry References

**Good engagement rate:** A good engagement rate for internal communications campaigns is between 30% and 50%. This means that if at least 30% of employees (300 out of 1,000) actively participate, the campaign can be considered successful.
**Excellent engagement rate:** An excellent engagement rate is between 50% and 70%. Reaching 50% (500 employees) shows high participation and can be considered a very successful campaign, while reaching 70% (700 employees) represents an exceptional result.

### Specific objectives

For a company with 1,000 employees:

* **Good Engagement Rate:** 300 to 500 employees actively participating (30% to 50%).
* **Excellent Engagement Rate:** 500 to 700 employees actively participating (50% to 70%).

### Factors that influence engagement

Several elements can influence these engagement rates, including:

* **Campaign design:** The visual appeal and intuitive nature of the experience.
* **Communication:** How the campaign is promoted and communicated within the company.
* **Rewards:** Rewards and recognition offered for participation.
* **Corporate culture:** The general attitude towards these sorts of initiatives in the company.
* **Management support:** Support from leaders and managers.