> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.drimify.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Which game is the most popular?

Games and gamification experiences are tools for achieving business goals, so don’t think about their popularity - instead consider how they can be configured to most effectively serve your purposes. 

The right game for you depends on several factors relating to your project, including: 

* The goals you want to achieve
* Your target audience
* Additional context (such as if your project is related to a particular event in your calendar)

Drimify’s extensive catalogue of customisable game engines are broken down into categories - some of which are particularly well-suited to meeting certain challenges.

### Guidance on choosing the right game type

Below is broad-strokes guidance to help you narrow down the most appropriate game engine to customise to reach your goals.

||| Please note, this list is not exhaustive, nor set in stone. In fact, through the various configuration options, most game engines can be adapted to excel in multiple scenarios. 

| Goal | Typical Game Category |
| --- | --- | --- |
| Distribute promotional codes and prizes | Instant Win Games | xx |
| Foster competition, or challenge your audience | Games and Sports Games | xx |
| Educate, raise awareness, and promote | Question & Answer Games | xx |
| Create long-term engagement | Gamification Experiences | xx |
| Better understand your audience | Question & Answer Games | xx |
| Encourage participants to take a specific action | All | xx |

###### Distribute promotional codes and prizes

If you’re looking for a way to distribute prizes or promotional codes, you should first consider our collection of **instant win games**, which automatically distributes prizes as their primary function. 

|| Please note, all Drimify games have the draw feature, which you can use after an experience to randomly draw a participant based on various criteria you can define. This could be applied to a prize draw, but it wouldn’t be central to the experience. 

###### Foster competition, or challenge your audience

If you’re looking to create some competition or engaging challenge, your most likely category options are going to be **games** and **sports games**.

These offer a range of classic casual games, puzzles, and sports-themed games that can be customised to your branding and story, and feature point-scoring mechanics and leaderboard functionality.

###### Educate, raise awareness, and promote

If you’re looking to get across a specific point, impart a certain way of thinking, or transfer knowledge, the **question and answer games** probably offer the most utility.

|| Please note, all Drimify games allow you to include intermediate screens before and after experiences, where you can include multimedia and text content to influence your audience. 

###### Source user-generated content

If user generated multimedia content is the goal, the Media Contest is the most appropriate game engine to consider. 

###### Create long-term engagement

If you’re looking to engage audiences over time, or for longer durations, the game engines available in the **gamification experiences** category offer various ways to combine multiple levels of Drimify games and content screens into a single experience. 

###### Better understand your audience

To get more insights into your audience, the **question and answer games** offer most utility, particularly through the Survey, Product Recommendation Quiz, and Personality Test game engines. 

|| Please note, all Drimify games have optional data collection forms to use as intermediate screens, which can be used to record user preferences.

###### Encourage participants to take a specific action

All Drimify games can be utilised for this, as all have various options to include call-to-action buttons (CTA). You can use these to send them directly to strategic web pages alongside a message to “Buy” or “Review,” encourage them to visit a physical location, or to book a meeting - whatever you need.  

### What to do next

For more ideas, play through the demos in our [product catalogue](https://drimify.com/en/apps/) to see if you can envision how they might be adapted to your brand, or check out our [success stories](https://drimify.com/en/success-stories/) to how other brands have used Drimify,

| We also offer the [Strategy Pack](https://drimify.com/en/agency-services/strategy-pack/) as part of our agency services. We help recommend the most ideal experiences and game engine(s) for your project, and formulate a winning strategy to help it succeed and deliver for your business.