Engagement rate benchmarks for internal gamification projects
For a company with 1,000 employees, here are benchmarks to evaluate your engagement rate during an internal communications gamification campaign.
Engagement rate in this context is the percentage of employees who actively participate in a project’s activities, such as completing experiences, earning points, or rewards.
Good engagement rate: A good engagement rate for internal communications campaigns is between 30% and 50%. This means that if at least 30% of employees (300 out of 1,000) actively participate, the campaign can be considered successful.
Excellent engagement rate: An excellent engagement rate is between 50% and 70%. Reaching 50% (500 employees) shows high participation and can be considered a very successful campaign, while reaching 70% (700 employees) represents an exceptional result.
For a company with 1,000 employees:
Good Engagement Rate: 300 to 500 employees actively participating (30% to 50%).
Excellent Engagement Rate: 500 to 700 employees actively participating (50% to 70%).
Several elements can influence these engagement rates, including:
Campaign design: The visual appeal and intuitive nature of the experience.
Communication: How the campaign is promoted and communicated within the company.
Rewards: Rewards and recognition offered for participation.
Corporate culture: The general attitude towards these sorts of initiatives in the company.
Management support: Support from leaders and managers.
What does engagement rate mean?
Engagement rate in this context is the percentage of employees who actively participate in a project’s activities, such as completing experiences, earning points, or rewards.
Industry References
Good engagement rate: A good engagement rate for internal communications campaigns is between 30% and 50%. This means that if at least 30% of employees (300 out of 1,000) actively participate, the campaign can be considered successful.
Excellent engagement rate: An excellent engagement rate is between 50% and 70%. Reaching 50% (500 employees) shows high participation and can be considered a very successful campaign, while reaching 70% (700 employees) represents an exceptional result.
Specific objectives
For a company with 1,000 employees:
Good Engagement Rate: 300 to 500 employees actively participating (30% to 50%).
Excellent Engagement Rate: 500 to 700 employees actively participating (50% to 70%).
Factors that influence engagement
Several elements can influence these engagement rates, including:
Campaign design: The visual appeal and intuitive nature of the experience.
Communication: How the campaign is promoted and communicated within the company.
Rewards: Rewards and recognition offered for participation.
Corporate culture: The general attitude towards these sorts of initiatives in the company.
Management support: Support from leaders and managers.
Updated on: 28/10/2024
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