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How the statistics work

Each application has its own statistics area, accessible from your Drimify dashboard. Here you can find various metrics to help you analyse the success of your campaign, and better understand your audience.

Please note that the system needs 24 hours to consolidate all the day's statistics.

How to access the statistics



You can access the statistics directly from your Drimify dashboard. By clicking on the button with the 3 dots on any app, you will see the statistics option with the graph icon. Click here to go straight to that app's statistics page.

Access each app's statistics directly from your dashboard

Or, from within your application, the statistics can be found under the creation steps in the about section.

Access the statistics from within an application

Choosing the reporting period



You can choose a reporting period from the last 7 days, 30 days, 90 days, the entire period of the game (all time), or input custom dates for a specific snapshot of your campaign, or to see statistics from a specific day only.

What they all mean



Each of the metrics listed below are plotted on a graph over time according to the date range selected. In the order of the graph, you can see:

Unique views
Unique views represents the number of times a page or interface of an application has been viewed by unique users, discounting repeat visits by the same user.

Views
The principle of "views" consists of counting the total number of times a page or the interface of an application has been visited, including repeat visits by the same user. A user opening the page counts as a view, even if the user has no subsequent interaction with the page.

Engagement
Engagement corresponds to the number of people who started the experience by clicking on the button on the first screen (if applicable).

Completion
The "completion rate" measures the percentage of people who have reached the end screen after completing all the stages. This could include repeat entries by users, depending on what limits of participation you have included.

You will then be able to see individual graphs and charts for the following metrics:

Engagement rate


The "engagement rate" measures user interaction with an application, and can exceed 100% if the same person participates several times. Here you'll find the total percentage on a line graph plotted over time, and a pie chart on a scale of 100% over the selected period.

Leads


This corresponds to the number of people who have interacted with your app. This is the number of entries that you will also find on the data export.

Mobile traffic


This is the percentage of users playing with a mobile phone or tablet.

Average session duration


This is the average time spent on the application plotted on a graph over the selected time period.

Referrals


Referring traffic will show you the origin of your participants:

Direct: when the user connects directly from the application URL, (i.e. using the URL directly or a QR Code
Website: if you embed the game on your website and the user has played it from there
Social media platforms: if the game has been shared on social media and the user has accessed it from a shared post

Locations


This measure shows the location of participants by country based on their IP address.

Question and answer games


In the case of a Quiz, Personality Test, Survey, or a Product Recommendation Quiz, you will find 2 additional fields:

The percentages of selected answers to each question
How many times a given profile or product recommendation was assigned in percentage terms

Only the Survey does not have a results section, as there are no right or wrong answers when taking Surveys.

Net promoter scores


The net promoter score (NPS) allows you to measure customer satisfaction. This is an evaluation question that is answered on a scale of 0-10, 0-5, or even 0-3, to define a satisfaction score:

GroupScoreDescription
Promoters9–10 / 4–5 / 3Enthusiastic customers who will stay with your business and recommend you to others.
Passives7–8 / 2–3 / 2Customers who are happy enough with their experience, but can easily be tempted by the competition.
Detractors0–6 / 0–1 / 0–1Unhappy customers that can hurt your brand.
Net Promoter Score% of promoters % of detractorsThe result of this calculation will give you your score out of 100, representing the percentage of your customers who are promoters of your business and your brand.


Instant win games


In the case of games of chance, such as Instant Win, Wheel of Fortune, Spin the Wheel, or the Scratch Card, you will find 2 additional fields:

The distribution of the winning items in terms of quantity and percentage
How many "Won" or "Lost" profiles were awarded as a percentage

Can I delete the statistics?



No, but you can filter by date if you want to see a specific period, and you can delete collected data from your dashboard at any time.

Can I export the statistics?



Yes, you can save the page in PDF format by clicking on the printer icon in the top right-hand corner of your browser, or take a screenshot. Alternatively, you can get all the raw data from your dashboard.

View game statistics after your offer has expired



Even if your package expires, you'll still be able to log in to your account to view your data. The statistics generated by your applications are accessible free of charge and with no time limit from your Drimify dashboard.

Updated on: 07/09/2023

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