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API & data structure

There are 3 ways to connect to our API:

Using Zapier - https://help.drimify.com/en/article/zapier-integration-z9hz4e/
Using Make - https://help.drimify.com/en/article/makecom-integration-13h0mxf/
Direct API calls - documentation and example available here: https://endpoint.drimify.com/api/docs?ui=re_doc

API Data Structure

Here’s how you could fill in the Data Example column based on common formats for these types of fields:

Key	Description	Data Example
Id	Unique ID.	`123456`
appId	Application ID.	`123456`
appRef	Application internal reference.	`my campaign`
idunic	Data collected for the unique ID field.	`ABC123XYZ`
gender	Data collected for the gender field.	`Male` / `Female` / `Prefer not to say`
username	Data collected for the username field.	`johndoe`
firstName	Data collected for the first name field.	`John`
lastName	Data collected for the last name field.	`Doe`
email	Data collected for the email field.	`johndoe@example.com`
dob	Data collected for the date of birth field.	`1990-01-01T00:00:00+01:00`
address	Data collected for the address field.	`123 Main St, Apt 4B`
cp	Data collected for the postcode field.	`12345`
town	Data collected for the town field.	`New York`
country	Data collected for the country field.	`United States`
phoneNumber	Data collected for the phone number field.	`+12025550199`
companyName	Data collected for the company name field.	`Example Corp.`
website	Data collected for the website field.	`https://www.example.com`
optinNewsletter	Data collected for the opt-in checkbox.	`true` / `false`
customText	Data collected for the custom text field.	`Custom entry value`
customFormat	Data collected for the custom format field.	`Custom entry value`
profil	Profile result if personality test/quiz/survey app.	`Explorer`
profilUid	Profile unique ID if personality test/quiz/survey app.	`EXPL123`
score	User Score if score-based app.	`85`
prizeUid	Prize UID, if no prize won this returns "lost".	`0f8e4a298ba5c036c7db5e5ef1ce422e85ceb5e3` / `lost`
prizeTitle	Prize Title recorded when the user has won a prize.	`Gold Membership`
prizeRef	Prize Reference recorded when the user has won a prize.	`GOLD2023`
code	Code won by the user.	`WIN12345`
date	Server timestamp.	`2024-11-10T19:09:32+01:00`
publisherId	The ID of the publisher.	`PUB123`
sessionId	User Session ID.	`Session_296c9d74f159eacf374a2ac4e9d6f028`
countryCode	Country code based on the user IP.	`FR`
selectValue	Data collected for the custom dropdown menu.	`Option A`
selectValue2	Data collected for the 2nd custom dropdown menu.	`Option B`
customCheckbox	Data collected for the custom checkbox list. If multiple options are selected, values will be separated by a vertical bar. (`∣`)	`Option 1 ∣ Option 2`
timeTaken	Time spent by the user on the app in seconds.	`360`
levelsPlayed	The total number of levels completed by the user in Combo™, Dynamic Path™, or Advent Calendar experiences. Returns null for any other game types.	`123456`
referral	Traffic source referral.	`direct`
updatedAt	The date when the data was updated.	`2024-11-10T19:09:32+01:00`
connectionCountry	Country based on the user IP.	`France`
updatedAtTimeStamp	A timestamp when the data was updated.	`1731262172`
dateWithTimezone	Timestamp converted to the app’s timezone.	`2024-11-10T17:09:32+01:00`
played	A flag that returns `true` if the user has played the game mechanic, otherwise `false`	`true` / `false`
locale	The application language used during the user experience.	`en`
ipAddress	User IP address.	`192.168.1.1`

Updated on: 29/04/2026

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