You can distribute promotional codes through Instant Win games on Drimify.

These could be generic promotional codes which will be the same for every user, or unique promotional codes that can only be redeemed once.

Promotional codes can be distributed through Drimify apps as a prize, or even in the lost segments if you're looking to reward all users to some degree.

Generic promotional codes

To enable the distribution of generic codes, in the Game Configuration creation step, under either a winning item, or a losing item section, toggle the Enable Promo Code option.

Select "generic code" for code type, and input your generic code that is entered on your POS system in the field below.

Unique promotional codes

To enable the distribution of unique promotional codes, in the Game Configuration creation step, under a winning item toggle the Enable Promo Code option.

Select "list of unique codes" for code type, then you can either opt to upload a new list of codes, or append your existing list of codes.

Whether you're uploading a new list, or appending your current list, you will see in the field below a link to download our promo codes template as a .CSV file, this can be downloaded and imported into Google Sheets or Microsoft Excel (etc.) to copy and past your unique codes into.

Things to bear in mind

Before your game goes live, you'll need to check that the number of unique codes matches the volume of the prize it's attached to:

After you've updated or appended your list, you will be able to see this information to the right of your list:

Will my app email the codes to players?

As is, the app will only display the codes on the screen, and will even allow the user to copy it.

The system does not send emails directly to players, but you can retrieve them and do so in different ways:

• By downloading your data export, then using the contact details to send players an email from your emailing software (Mailchimp, etc.) tool.

• By using the Drimify API option to automatically email codes to players directly after participation.

Process for Distributing Promo Codes via Drimify

1. Generate Promo Codes on your eCommerce Platform

• Decide on promo code type (generic or unique).
• Generate codes directly in your eCommerce platform (one code for generic or a batch for unique codes).
• Export the codes as a .CSV file, placing unique codes in Column A.

2. Upload Codes to Drimify

• In Drimify, open the Instant Win game configuration.
• Enable promo code distribution under winning or losing items in the Game Configuration section.
• For generic codes, enter the single code; for unique codes, upload the .CSV file.

3. Verify Code Quantity

• Confirm the uploaded code count matches the prize volume.
• Test to ensure promo codes display correctly on win or loss and can be copied by users.

4. Display or Email Codes to Users

• Codes will display on-screen after participation.
• Optionally, export participant data from Drimify to email codes via your emailing platform or CRM, or use the Drimify API for automated emails.

5. Ensure your eCommerce or POS System Compatibility

• Confirm that your eCommerce or POS system is set to accept and correctly apply these codes at checkout, providing the appropriate discount or reward.

6. Monitor and Optimize Campaign

• Track code distribution and redemption rates, and review data exports to assess campaign success.

Updated on: 29/10/2024